Search Engine Optimization SEO

Search Engine Optimization (SEO)

Rockin Rhino Web Design believes the foundation of any profitable Internet Marketing campaign is a fundamentally-sound and optimized website. Search engine optimization is by far the best way to maintain a stream of free, targeted traffic flowing to your website. Search engines are the gateways through which potential customers find your website. Placement in the top ten organic rankings for relevant keywords or keyword phrases is crucial for any business wishing to be competitive on the Internet.

Competitiveness Analysis

Rockin Rhino Web Design first goes through a list of keywords that relate to your business and see where you and your competitors currently rank. We can then organize a list of the top five websites that kept reappearing after conducting each search and gauge the competitiveness of your website’s search market.

Keyword/Keyword Phrase Identification

Rockin Rhino Web Design chooses the best keywords/keyword phrases relevant to the competitiveness of your search market, based on analytics data, competitor’s meta tags, and keyword discovery tools. Ideal keywords/keyword phrases range from very general (more competitive) to extremely specific (less competitive). Specific keywords/keyword phrases usually means higher conversions, because the more specific the keyword, the more targeted the traffic is.

If your search market is saturated with websites optimized for your keywords/keyword phrases, Our resourceful team researches your market intensely to select keywords/keyword phrases with high search volume that have been overlooked by competitors. If your competition has not taken the steps to optimize their websites, ranking for general keywords/keyword phrases comes easily to your newly optimized website.

Title and Meta Tag Optimization

Rockin Rhino Web Design then implements the researched keywords/keyword phrases in your website. One of the most important locations for your keywords/keyword phrases is within title tags. This is what shows at the very top of the web browser and like the tag name implies it should be a title for that web page. We create a hierarchy for the pages in your site, placing the more general keywords on pages with the most relevant links.

Although Meta Description tags do not affect your website’s ranking in search engine results, they do however need to be well-written and enticing to encourage people to click onto your website. Our professional SEO copywriters write descriptions that attract visitors and add your heavily-researched keywords in all the right places on your website.

Website Copy Optimization

Rockin Rhino Web Design’s seasoned SEO copywriters craft your content to professionally market your website while incorporating keywords at the correct keyword density for the most successful search engine ranking results.

For example, when copywriting this page for search engines, we included keyword phrases that relate to our target market, like {Minneapolis search engine optimization}. We also included the key phrase {Twin Cities MN search engine optimization} and {St Paul search engine optimization} to make sure to blanket the entire metropolitan areas of Minneapolis/St Paul Minnesota. Another relevant key phrase is {search engine optimization MN}, since we are a Minnesota search engine optimization company. All of the keyword phrases and website copy target our market as specifically as possible.

If you’d rather write the content yourself, we can add your keywords to your copy, taking care to preserve the flow and style of the text.

Submit Website to Search Engines

Once your website has been completely optimized, we submit your site to major search engines using XML sitemaps. It typically takes 2 to 4 weeks before they index your site completely.

Website Analytics and Rank Monitoring

Rockin Rhino Web Design gathers valuable statistical information from your website and transforms the data into specific marketing strategies that can improve your website’s performance. Our search engine monitoring tools keep track of every visitor to your site. Based on the reports our tools generate, we tweak your website to maximize conversions and keep targeted traffic herded into your website.

When your website is designed and developed with Search Engine Optimization (SEO) in mind, your site will experience increased website traffic, a higher number of conversions, and a significant return on investment.