Landing Page Design
Rockin Rhino Web Design beleives that landing pages are your website’s heavy hitters, implementing Search Engine Optimization (SEO) and Internet Marketing to increase your website’s traffic is one thing. Converting traffic into sales is entirely another animal.
Landing pages convince visitor that you have exactly what they are looking for and perform a specific action, such as buying a product or posting your website on social media communities for others to view. With strong landing pages, your website will be enjoying increased business.
Pay-Per-Click (PPC) Landing Pages
Pay-Per-Click (PPC) landing pages are the deal-closers of your Internet Marketing or PPC campaign. The landing page is your first and best chance to turn a visitor from a Pay-Per-Click (PPC) or Internet Marketing campaign into a customer.
Using Google’s Website Optimizer tool, Rockin Rhino Web Design can test different versions of your landing page as easily as different ads in your Pay-Per-Click (PPC) campaign. We are consistently experimenting to find the version that converts the most visitors.
Landing pages not only convert customers, they are also good indication on how well your Pay-Per-Click (PPC) campaign is performing. By tracking how many conversions take place from the unique landing pages, you know if your Pay-Per-Click (PPC) campaign is a success or needs some adjusting.
Social Media Landing Pages
Social Media landing pages are designed to go viral in online communities, such as Digg or Facebook. It could be an interesting blog post, a comprehensive list of resources, or breaking industry news that gets people talking and will drive traffic to your site.
Social media landing pages contain tools that, allow visitors to bookmark the page, so it can be referenced later. Social media users never want to lose track of a tool that can improve their lives. Users will be more likely to bookmark and promote a page offering useful content.
The design of social media landing pages differs than the design of traditional Internet Marketing landing pages because the goals are extremely different. The intent is not to convert website visitors in to customers, but convert those visitors into promoters of your website. By posting your social media landing pages for others to view and ultimately share with others, your site is now being linked and re-linked, a key to increasing your visitor traffic.